Industry Pioneer
Feeding the Future:
High Quality Feeds for Poultry & Dairy
Driving Industry Forward
VITAL GROUP
Vital Group (VG), as a business, is a unique blend of Asian values and global standards of quality. A strong people (relationship) orientation coupled with professional integrity and highest level of commitment to delivering quality in all our products and services – this unique combination has lent VG a special recognition and acknowledgement both in the business community and society at large.
This business philosophy of VG is reflected in all our interactions and transactions, inland and outland.
We’re 1250+ team members from many places, including Lahore, Multan, Sahiwal, etc
Industry Pioneer
About Eastern Feeds
Eastern Feeds is a pioneer in Pakistan’s feed industry and one of the fastest-growing feed mills in the country. Committed to producing high-quality feed for livestock and poultry, we operate modern factories in Multan, Khanewal, and Sahiwal, supported by head offices in Lahore and Multan.
Our diverse product range, including 11-E, 11-EC, 12-E, 12-EC, 13-C, 14-S, 15-ES etc and other specialized formulations, is designed to enhance dairy and poultry performance, ensuring better growth, nutrition, and productivity. By combining innovation, research, and stringent quality standards, Eastern Feeds continues to set benchmarks in the industry and empower farmers across Pakistan.
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Nourishing Livestock with Superior Feed
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Strengthening Farms with Quality Feeds
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Supporting Farmers with Reliable Nutrition
Services We Offer
High Quality Services Of Multiple Industries
VITAL GROUP PROJECTS
PoultryOrganicGrowthFeedsLivestockFormulationHealthy
EasternFeeds drives proactive growth through innovation, teamwork, and modern feed production systems.
We ensure efficiency, strict quality control, and transparent operations at every stage.
Years of Experience
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Awards
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Locations
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Customers
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OUR VISION
BOARD OF DIRECTORS
Patron in Chief
Vital Group had a very humble beginning as a small tea company that began its operations in 1991. Our value-oriented approach towards business has been very well received by the communities who we serve. Thus, within a short period, we have become one of the largest tea companies in the country. Although a very recent initiative, the response to our other product, Vital Beauty Soap, has also turned out to be equally warm and encouraging as has been in the case of tea product. As a Chairman of VG, I am both very happy and humbled by the progress that VG has made over the years. I, truly and sincerely, believe that our success is but a story of how passion and people can derive a small business to greater heights. I Thank Allah Almighty for converting our efforts into outcomes!
Chairmain’s Message
The Vital Group is one of the most dynamic business enterprises in Pakistan.
The management philosophy of VG is strongly people oriented and quality oriented – this fine balance, I believe is our real Competitive Advantage! With a strong people orientation, we are able to develop a sustainable and reliable network of customers, suppliers, distributors, retailers and buyers. At the same time, our quality orientation has helped us to develop a culture of Professional Excellence. We try to excel in all processes from acquiring superior ingredients to innovative manufacturing and packaging. In terms of quality, we are our own competitors! Our commitment to excellence in serving is our real asset!
Managing Director
As the Managing Director of Vital Group, I am proud to lead a team committed to excellence and innovation in Pakistan. Our mission is to deliver quality, integrity, and sustainable growth across all our ventures. Together, we aim to create opportunities, inspire progress, and build a brighter future for our community and stakeholders. Thank you for trusting Vital Group as your partner in success.
workflow
Proactive Growth and Innovation at Vital Group
01.
Strategic Excellence
Vital Group has taken a proactive approach by leveraging teamwork, research and development, modernization, economies of scale, and efficient resource utilization. This strategic focus enables the organization to drive sustainable growth, enhance operational performance, and consistently deliver superior value to its stakeholders.
02.
Operational Excellence
We maximize efficiency to deliver exceptional value while maintaining clear and transparent communication at every stage. Our agile work approach allows us to adapt quickly and respond effectively to changing needs, supported by rigorous quality assurance standards to ensure consistent excellence. By building strong business relationships, we position ourselves as a trusted and reliable partner to our clients.
Our Process
How We Work
01
Transparent Communication
We promote open and honest communication across all levels of the organization, ensuring clarity, trust, and strong collaboration with our partners and clients.
02
Agile & Efficient Execution
Our agile work methodology allows us to quickly adapt to market demands, optimize resources, and deliver timely, value-driven solutions.
03
Uncompromised Quality Standards
Quality remains our top priority, with rigorous checks and controls implemented throughout every phase to ensure superior products and reliable performance.
Take your farm forward with Eastern Feeds now
Quality Commitment
Commitment to Superior Feed Standards
Utilizing cutting-edge breeding techniques and industry expertise.
We produce high-quality ROSS-308 poultry breeds, meeting the growing demands of the market.